Brief Spiritual Assessment
Instructions
Assignment Three: Brief Spiritual Assessment – Over the course of this class we have examined our personal spiritual/religious journeys and how they might impact our work with clients. We have identified the importance of engaging clients in discussions to explore their spiritual beliefs in order to ensure our work with them is conducted with their spirituality or lack thereof in mind. This exercise provides students with an opportunity to practice completing a spiritual assessment and engage in reflection regarding its implementation. This paper is worth 25 points of your final grade.
Instructions: Go to this webpage (https://www.nacsw.org/Download/CSW/SpiritualAssess.pdf) and read the “SPIRITUAL ASSESSMENT: A REVIEW OF COMPLEMENTARY ASSESSMENT MODELS” pdf. Pay special attention to the section titled Spiritual Histories from pages 179-181. Students will complete the spiritual histories assessment either with a peer in this course or an adult outside of this course. If you partner with a peer from this course you may include their names. If you decide to complete the assessment with someone outside of this course you will keep their names confidential and not include their names in your paper. You are to address all questions in the 9 parts of Table 1 which is about 40 questions AND the reflection questions listed under question 6. This paper should be APA with all of the fixings including -a title page, introduction and conclusion paragraphs, headings, and a reference page. The body of your paper should be in narrative form when addressing the questions vs restating or numbering all of the questions and answers. Your paper should include at least 5 references and should be a minimum of 8 / Maximum of 12 pages including the title and reference page.
Table I. Guidelines for conducting spiritual histories
Initial Narrative Framework

1. Describe the religious/spiritual tradition you grew up in. How did your
family express its spiritual beliefs? How important was spirituality to your
family? Extended family?

2. What sort of personal experiences (practices) stand out to you during
your years at home? What made these experiences special? How have they informed your later life?

3. How have you transitioned or matured from those experiences? How
would you describe your current spiritual/religious orientation? Is your
spirituality a personal strength? If so, how?

Interpretive Anthropological Framework
1. Affect: What aspects of your spiritual life give you pleasure? What role
does your spirituality play in handling life’s sorrows? Enhancing its joys?
Coping with its pain? How does your spirituality give you hope for the
future? What do you wish to accomplish in the future?

2. Behavior: Are there particular spiritual rituals or practices that help you
deal with life’s obstacles? What is your level of involvement in faith-based
communities? How are they supportive? Are there spiritually encouraging
individuals that you maintain contact with?

3. Cognitive: What are your current religious/spiritual beliefs? What are they
based upon? What beliefs do you find particularly meaningful? What does
your faith say about trials? How does this belief help you overcome
obstacles? How do your beliefs affect your health practices?

4. Communion: Describe your relationship to the Ultimate. What has been
your experience of the Ultimate? How does the Ultimate communicate
with you? How have these experiences encouraged you? Have there been
times of deep spiritual intimacy? How does your relationship help you face
life challenges? How would the Ultimate describe you?

5. Conscience: How do you determine right and wrong? What are your key
values? How does your spirituality help you deal with guilt (sin)? What role
does forgiveness play in your life?

6. Intuition: To what extent do you experience intuitive hunches (flashes of
creative insight, premonitions, spiritual insights)? Have these insights been a
strength in your life? If so, how?

(Hodge, 2003, p. 21-22 Table1)

https://www.nacsw.org/Download/CSW/SpiritualAssess.pdf

Reflection: How did you feel completing this assessment with your interviewee? What feelings came up that you were not expecting? Did you identify any negative feelings or biases during the assessment? What value could you see this type of assessment adding to your work with clients? What potential risks did you identify/encounter while conducting the assessment? If you didn’t identify any risks, what instances might pose risks if you were interviewing someone else? How did interviewing this person impact your spiritual/religious beliefs? How did it impact your biases about their spirituality/religion?

This typewritten paper must be double-spaced, neat, contain grammatically correct language and be free of spelling errors. If references are cited, they must conform to APA (7th edition) format. Internet references/articles are not acceptable unless they are online professional journal articles or are related to the online information generated by the religious institution. However, internet references generated from religious institutions websites are limited to two.

Hodge, D. R., Ph. D. (2003). Spiritual Assessment: Handbook for Helping Professionals (pp. 21-22Table1). North American Association of Christians in Social Work. https://www.nacsw.org/Download/CSW/SpiritualAssess.pdf

Assessment 1: The Affordable Care Act and Beyond – Assignment Solution

MGMT424:5:DC Negotiations Management
Discussion 3.1
Explain the importance of collaborative, two-way communication in trust-based selling.

Discussion 3.2
Explain the primary types of questions and how they are applied in selling.

Chapter 4: Continuing Case- 2 PAGES
Chapter Review
Chapter 4: Continuing Case
Sharpening the Selling Tools
Brenda Smith is working in the office this morning preparing for tomorrow’s sales call with Gage Waits, managing partner, and Anna Kate Autry, operations manager, at Energy Based Funds LLC. Energy Based Funds is a major investment banking organization specializing in managing and marketing a variety of energy-based mutual funds. The company operates throughout the United States and employs 175 people with offices occupying the top three floors of a major office building in the heart of the financial district. For the past several years, Energy Based Funds has been leasing and purchasing office equipment from Altima Systems, one of Brenda’s biggest competitors. Brenda has been working her network in order to get a chance to begin a sales dialogue with Energy Based Funds and she finally has an appointment with the main players on the purchasing team—Waits and Autry.
Brenda knows that planning is a key part of success in selling and is diligently working on her strategy and plans in preparation for tomorrow’s sales call with Waits and Autry at Energy Based Funds. According to the Sales Call Plan that Brenda is developing, the purpose of this initial meeting is twofold: (1) to discover more about Energy Based Funds’ current operations, future plans, and the nature of their use of and needs for copiers; (2) to begin acquainting Waits and Autry with NCC and the value they can provide Energy Based Funds. At this point in her sales call plan, Brenda is considering the different pieces of information she needs to get from the dialogue and what questions she might use to elicit that information from Waits and Autry.
Questions
1. Based on the purpose of probing questions explained in your text, explain how Brenda should utilize probing types of questions in her initial sales dialogue with Waits and Autry at Energy Based Funds. Consider the types of information Brenda needs and develop several illustrative examples of probing questions Brenda might use.
2. Evaluative questions are also effective in sales conversations. Explain the purpose of evaluative questions and how Brenda might effectively utilize them in this initial sales call. Provide several illustrative examples of evaluative questions Brenda could use.
3. The ADAPT questioning system is a logic-based sequence of questions designed for effective fact-finding and gaining information about a buyer’s situation. Develop a series of ADAPT questions that Brenda might use in her sales call to develop the information she needs regarding Energy Based Funds, their operations, and needs for copiers.
4. What recommendations would you provide Brenda regarding nonverbal communication and how she might use it for more effective communication in this sales call?

MRKT319:7:Online Principles of Marketing and Advertising
Discussion 3.1
This chapter identifies six major categories of effects or consumer responses. Find an ad in this book that you think is effective and explain how it works, analyzing the way it cultivates responses in these six categories.
(250 words min.)

Discussion 3.2
Consider the social factors that influence consumer decisions. Identify two demographic or psychographic factors that would be most important to these product-marketing situations:
1. Dairy product companies (milk, cheese, or ice cream) offer an exclusive packaging design that uses fully degradable containers.
2. A new SUV that is lighter in weight, runs on ethanol and gets better gas mileage than the average SUV.
3. An athletic clothing company that is sponsoring the next Pogopalooza, the world championship of extreme pogo.
(250 words min.)

Discussion 4.1
What are the four types of research used in planning advertising and marketing communication strategies? Give an example of each one.
(250 words min.)
Discussion 4.2
Explain the purposes served by and methods used in developmental advertising research.
(250 words min.)

Midterm Exam-3 PAGES
Completion requirements

Case Study: Reliable Growth in the Restaurant Market

The GIS Journey at Chick-fil-A

Reliable Growth in the Restaurant Market
Chick-fil-A is a privately owned fast-food restaurant chain headquartered near Atlanta, Georgia. Steady growth since the first restaurant opened in 1967 has led Chick-fil-A to become the largest quick-service chicken restaurant chain in the United States. More than 1,800 locations in 41 states bring in sales of over $5 billion annually. What did they do? Chick-fil-A executives selected the Esri® ArcGIS® platform to help the company support its strategy of operator-driven growth. This is based on optimized site selection and market analytics that maximize individual store performance while minimizing competition impact and potential cannibalization. Initially adopted in the real estate department, location analytics is now gaining traction in other business units, including marketing, operator services, and business intelligence. Do I need this? Esri provides a secure web geographic information system (GIS) solution that allows everyone in the company to easily discover, share, and use maps on any device, anywhere, anytime. With a common system and authoritative information, Chick-fil-A has integrated location analytics into its daily operations and added new business value and insight into the organization. As the company grows, it can maintain its corporate mission while doing business at a hyperlocal level.
____________________
Questions to be considered in your essay. What is the market growth rate for restaurants? What makes Chick-fil-A’s business model unique? What marketing strategies does Chick-fil-A use? How are Chick-fil-A integrating this information into their marketing and general business practices? What type of market structure is Chick-fil-A?

Test: Midterm (Chapters 1-8)
Critics of advertising claim that advertising addresses a wide variety of basic human needs.
a. True
b. False
In an advertising plan, the _______ is the section in which the client and the agency lay out the key factors that define the current conditions and then explain the importance of each factor.
a.
execution

b.
strategy

c.
situation analysis

Texas and surrounding states have specific trees that many people are allergic to, and as such, an allergy medicine company advertises a special product custom to this area of the country, and the ads go to consumers in that region of the country. This is an example of ________ advertising.
a.
cooperative

b.
regional

c.
global

ZMET is designed to draw out people’s buried thoughts and feelings about products and brands, based on their use of metaphors.
a. True
b. False

______ is a type of projective technique that offers consumers the chance to fill in the conversation of cartoonlike stories.
a.
ZMET

b.
Consumer report

c.
Dialogue balloon

d.
Story construction

Which of the following is accurate in the context of sales and advertising?
a.
Creative cost is less than that of relying on secondary sources.

b.
Account planners are being appointed with finance managers to work on each client’s business.

c.
Agencies that implement focus groups tend to do more quantitative and statistical research than their more traditional counterparts.

d.
To some advertisers, the gold standard is determining whether the ad actually gets people to do something, such as buy the product.

A downside of big data is that researchers don’t always know why certain behaviors have occurred.
a. True
b. False

Olive’s a fast food restaurant chain known for its quick meals, encountered an instance where a customer had blamed its food for his weight gain. Later in the same year, they launched an advertisement comparing its burgers with a close rival’s, which were very similar. This ad was asked to be corrected by the court. However, a second advertisement depicting a supermodel eating its fries and an obese person eating the fries of its competitor’s food chain was deemed unethical and was ordered by the court to be removed, although Olive’s continued airing the ad.

(Scenario 4-5) Olive’s second advertisement is an example of advertising. subliminal.
a.
comparison

b.
corporate

c.
vertica l cooperative

d.
subliminal

Which of the following is a major factor that gave rise to advertising?
a.
The rise of social media

b.
The reduced importance of branding

c.
The industrial revolution

d.
The rise of socialism

Evaluative criteria differ from one product category to the next, and consumers each have their own evoked sets generally.
a. True
b. False

______ involves collecting data or research outside of the agency or lab and instead in a site of consumption or home.
a.
Consumer panel

b.
Online netnography

c.
Geographic clustering

d.
field work

Advertising changed commerce, but not society.
a. True
b. False

Which of the following is true of crowdsourcing?
a.
It aims at getting consumers more involved with and committed to a brand.

b.
It indicates the process of describing the firm’s objectives for the brand in the near term and long term.

c.
It refers to passive, intrusive advertising.

d.
It refers to managing the supply chain system in a way that will most effectively reach the target markets.

Advertising has the greatest impact on sales early in the product life cycle.
a. True
b. False

_____ is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the understanding of consumers’ activities, interests, and opinions.
a.
Geodemographics

b.
Psychographics

c.
Micrographics

d.
Demographics

Which of the following can be generally accepted as true?
a.
The account team wants to know if the ad works, which may be supported with numbers.

b.
The ad agency wants government sources only.

c.
The creatives want industry and nonprofit sources.

d.
The client wants awards for copy research.

Which is most descriptive of “tracking studies”?
a.
The apparent effect of advertising and branded entertainment is tracked before, during, or after the launch of a campaign.

b.
Memory of ad imagery is simple to measure.

c.
Consumer recall of taglines is unusually high.

d.
Statistical models can isolate the effect of the promotion.

American Express is dissatisfied with the degree of penetration of its Gold Rewards Plus card in the U.S. market. Marketing managers at American Express feel that the firm needs to increase advertising to small entrepreneurial businesses to encourage more acceptance of the card for use in purchasing office supplies and durable goods like computers and office furniture. American Express feels that to accomplish the goal of increased penetration in this sector, the budget should be based on communications objectives aimed at certain target markets.

(Scenari o 8-4) American Express has decided to do a specific type of analysisthat focuses on reach, frequency, time frame, production costs, mediaexpenditures, and other specific elements. These factors are always includedin a(n) analysis.
a.
build-up

b.
industry

c.
situation

d.
market

During the , advertising messages were primarily informational in nature.
a.
preindustrialization era (pre-1800)

b.
designer era (1980 to 1992)

c.
P.T. Barnum era (1875 to 1918)

d.
1920s (1918 to 1929)

Scenario 7-1
Scheduled to be released in the first quarter of next year, Nintendo’s newportable gaming system will likely revolutionize the video game industry. It is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features—including 3-dimensional technology that does not require the use of any special viewing goggles or glasses. The new system will also allow consumers to play classic gamesfrom older generations of Nintendo products, watch HD movies, and create fictional characters that were made famous by Nintendo’s Wii. Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.

(Scenario 7-1) To determine which features to include in the new system, Nintendo does a lot of research probing consumer opinions towards video games. To do so, Nintendo uses a(n) ____ that allows consumers to be the “judge and jury” in evaluating the quality of their new idea.
a.
concept test

b.
frame-by-frame test

c.
physiological assessment

d.
attitude study

Many consumers buy products that they perceive to have recognition, prestige and status, which would be considered ________ needs under Maslow’s hierarchy theory.
a.
affiliation

b.
esteem

c.
growth

d.
self-actualization

Scenario 7-6
Wood Carver Cabinet Makers recently developed a line of kitchen cabinets designed for new custom homes and kitchen remodeling jobs. The line of cabinets is to be called “Signature Hardwoods” and a new magazine advertising campaign is being tested. Each of the ads being tested has a photograph of a woodworker handcrafting some part of the cabinet. In addition, his or her signature is shown at the bottom of the page as an indicator that the cabinets are carefully hand made.

(Scenari o 7-6) Wood Carver recruited a group of consumers who werethinking about remodeling their kitchens and asked them a series of questionsabout selecting brands for their new cabinets. Later, Wood Carver showed theconsumers several of its magazine ads, after which they were asked severalquestions to measure their opinions towards the Wood Carver Cabinetproducts. What type of study did Wood Carver conduct?
a.
Attitud e change

b.
Though t listing

c.
Split-transmission

d.
Physiological

Scenario 5-3
While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn’t tried but has heard of before. Kraft cheese, being apopular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately.

(Scenario 5-3) When Tina finds out that Kraft cheese is not available, she buys another brand of cheese, which she hasn’t purchased before. As cheese isn’t the most important item on her list, she spends very little time picking an alternate brand of cheese. This is an example of .
a.
extended problem solving

b.
limited problem solving

c.
electronic word-of-mouth

d.
stratification

Scenario 2-6
Pink Inc. has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc. with the cast and crew required to create theadvertisement, choosing the location and the set up. Pink Inc. has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm $50,000 per hour for its services.

(Scenari o 2-6) Glamour is an example of a __________ .
a.
direc t marketing agency

b.
digital/interactiv e agency

c.
medi a specialist

d.
creativ e boutique

AIO research can also be known as lifestyle research.
a. True
b. False

Test: Final (Chapters 9-16)
Radio syndication provides complete programs to advertisers on a pay-per-results basis.
a. True
b. False

Scenario 9-2
The Optima Bike Company manufactures broad-tire, three-wheeled, and two-wheeled bicycles mostly for the retirement market. Its primary market is seniors, usually those who live in retirement communities where there areclearly designated and safe bike paths. Seniors—and especially younger baby boomers—enjoy these recreational vehicles because they are easy and safe to ride. The company has had some early successes in Florida, Arizona, and California, where such communities thrive, but Optima now wants to expand to other retirement enclaves. It has learned from two well-conducted consumer research studies that the main way that male retirees buy the Optima line is through the urging of wives who want to exercise in some way other than playing golf.

Optima decides to engage an ad agency to capitalize on this consumer insight and promote its bikes to newer golf communities. It asks two agencies—Alpha Agency and Beta Agency—to pitch for its business and gives each a meeting in which it conveys the information above.

Alpha Agency is based in Miami and insists that its creative team is best suited to promote Optima. Its managers tell the prospective client that this team is well versed in advanced animation techniques and can dramatize thefeatures of Optima’s two- and three-wheeled bikes in a dynamic way. They’ll focus on how fast they can go and how they can “transform the ride” into an adventure—this has worked in other ads, and this will appeal to maleconsumers who need to be lured away from the golf course. Following this initial display of product prowess, they suggest a campaign that demonstrates how the bikes can be customized to be more “comfortable and attractive forthe ladies,” including pink seat options. They finish by asking whether the brand name can be changed to “something more exciting.”

Beta Agency is based in Los Angeles and promises to serve as Optima’s branding partner. It asserts that its creative philosophy is centered on long-term brand building. Its managers propose that they will develop the rightmessage by applying the research-based consumer insight that women want to use the bikes to entice their husbands to leave the golf course once in a while. They suggest that their successful work in building regionalappreciation for other brands, such as Sea-Doo water vehicles and Ski-Doo snowmobiles, indicates their prowess in branding similar but not directly competitive brands. They emphasize the difference that Optima offers in therecreational-ride category, and the consumer targets that differ from other brands. They close by complimenting this prospective client on how appropriate the brand name is, given its customer base and likely target consumer.

(Scenari o 9-2) As often happens in new client-agency relationships, BetaAgency and Optima Bike Company conduct a joint brainstorming sessionprior to finalizing the IBP campaign strategy. Sam Spokes, head engineer anddesigner for Optima, interrupts the session frequently, refuting agencystaffers’ spontaneous suggestions that women love bikes, a bike is like a golfclub, the bike will sell itself, and more. He also labels them as uninformedabout various technical aspects of bicycle mechanisms. How does Spokes’ behavior likely influence the brainstorming session?
a.
Negatively , by diminishing its purpose in inhibiting others from offeringideas freely

b.
Positively , by pointing out important aspects of product design andshowing expertise

c.
Neutrally , by making irrelevant and immaterial comments

d.
Positively , by winnowing out bad campaign ideas from good ones

An ad agency is an expert in placing advertisement messages in different media, like television, radio, magazines, and digital/social media. It effectively mixes and matches all of these media to make sure that anadvertiser’s message makes a positive impact on the target audience. It is also an expert in creating the schedule in which these messages will appear. This ad agency is working effectively as a:
a.
media vehicle.

b.
media bidder.

c.
media planner.

d.
media class.

Bill likes to view the programs that other channels are airing while an advertisement is being broadcast during the news; which of the following is he demonstrating?
a.
Narrowcasting

b.
Channel grazing

c.
Attention sharing

d.
Program rating

Sometimes it is a smart idea when an ad:
a.
lacks art/copy and a brand.

b.
uses an opposite approach to research.

c.
focuses on functional features.

d.
has a series of conflicting headlines.

Scenario 14-4
Optima Artistic Tools has been manufacturing art supplies, in Boston, for almost 100 years. It is a successful business that works with art stores around the nation. Optima produces materials for different varieties of media such as paints, pencils, charcoals, clays, brushes, papers, canvases; and also equipment such as palettes, easels, drawing tables, etc. Optima is ready to market these products online and has just hired an Internet advertisingconsultant, Visualizers Inc. It has aimed for a 9 percent profit from Internet sales by the end of next year.

(Scenari o 14-4) The marketers at Visualizers talk to Optima about banner adsthat have created problems in the online market. Which of the following islikely to be a common problem when banner ads are placed on the websites ofother firms?
a.
Thei r effectiveness cannot be measured or tracked.

b.
The y decrease Web page load times.

c.
The y add to high advertisement clutter.

d.
The y are easily imitated by competitors.

Consumer generated content (CGC) is produced when the creative team is given lists of suggestions and ideas for promoting the product that have been submitted by the public through emails, letters, or focus group transcripts.
a. True
b. False

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, “Entry-level position in media.” You click on it, and the ad says, “Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable.” You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.

(Scenari o 12-4) The interviewer says that it’s very important to calculate theeffective reach of each ad in order to make it effective and then asks you,”Can you tell me how the effective reach of an ad can be calculated?” Whichof the following should be your response?
a.
“B y calculating the total number of essential good mentions against thetotal number of bad mentions about a brand.”

b.
“B y measuring an ad’s brand expenditures relative to the overallspending in a product category.”

c.
“B y measuring the dollar cost of reaching 1,000 members of an audienceusing a particular medium.”

d.
“B y finding the number of consumers in a target audience that areexposed to an ad some minimum number of times.”

Traditionally, radio stations often streamed their content, including ads, online for free, but now some digital radio is _____________.
a.
the most expensive form of IBP

b.
required in IBP campaigns

c.
offered via a subscription basis

d.
only offered in U.S. media markets

Which of the following best defines brainstorming?
a.
It is an agreement on a concept for the good of a team’s objectives.

b.
It is an ongoing clash of ideas and decisions that results in chaos.

c.
It is an organized approach to generating ideas.

d.
It is a different cognitive style for resolving team conflicts.

An account planner is added to many creative teams to:
a.
watch the bottom line and monitor spending of advertising dollars.

b.
gather research that gives the consumer a voice.

c.
assist the account executive in connecting creatives to clients.

d.
handle media placement in an increasingly sophisticated market.

Which of the following is a characteristic of a creative brief?
a.
It replaces teamwork with individuality.

b.
It results from brainstorming in the creative department.

c.
It allows room for creativity.

d.
It sets primary goals for the client.

Despite their widespread use and their repetitive exposures during games, brand placements in video games do not affect purchase intent as much as placement in traditional media does.
a. True
b. False

Which of the following elements of advertising involves the structure itself and the plan behind the structure?
a.
Design

b.
Layout

c.
Copy

d.
Illustration

As a social process, advertising is marked by the struggles for control and power that occur within departments, between departments, and between the agency and its clients on a daily basis.
a. True
b. False

Which of the following is true of a body copy?
a.
It tells a complete story of a brand.

b.
It is more likely to be read by people than the headline and subhead.

c.
It is the visual component of an advertisement.

d.
It consists of fewer words than the subhead.

Sponsor-event congruity/fit is:
a.
where a consumer perceives a fit between a sponsor and event.

b.
a term in radio pulsing.

c.
Starcom MediaVest Group’s proprietary idea.

d.
not important in event sponsorship measurement.

In an era of cost cutting and shareholder scrutiny, companies are demanding ___________ across all functions, including marketing, advertising, and promotions.
a.
less transparency

b.
greater accountability

c.
less hours

d.
more venture capitalists

Which of the following is true of online communities?
a.
It depends on mass collaboration as individuals simultaneously create value for themselves and others.

b.
It cannot be used for addressing consumers during crisis management.

c.
It ignores consumer privacy, and people feel unsafe in sharing information on the Internet.

d.
It involves one-way messaging and online information retrieval.

Which of the following is true of Point-of-Purchase displays?
a.
Many retailers ignore them or throw them out.

b.
They are poorly constructed and often unusable.

c.
They are noticed only by a few consumers.

d.
They rarely get shipped to stores.

Advertisers are warned that they may face legal problems if they are not careful while conducting promotional activities. This is especially true of:
a.
sweepstakes and contests.

b.
price-off deals and rebates.

c.
in-store sampling and door-to-door sampling.

d.
mail sampling and newspaper sampling.

What additional benefit is great for the previous event sponsor but bad for the incoming sponsor?
a.
sponsor spillover

b.
event sponsorship measurement

c.
event social responsibility

d.
consumer psychology

When Geico insurance runs commercials on TV, it gets an advantage that cannot be matched by radio or print media. Which of the following advantages does it have?
a.
Low absolute cost

b.
Low cost-per-contact

c.
Less fleeting message than that used in print media

d.
Highly selective geographic targeting

Jingles and slogans are linked to a concept called ______, that is, they encourage repetition because they are catchy or prone to being repeated.
a.
rehearsal

b.
periodicity

c.
isochronism

d.
looping

In essence, a creative brief is a(n):
a.
set of guidelines to get the creative group moving in the right direction.

b.
informal contract depicting the responsibilities of the creative team.

c.
list of results to be expected from the ad campaign.

d.
solution to the primary problem of the ad campaign.

The purpose of this analysis paper is to
• Ensure you understand and can appraise certain special topics and issues in cybercrime and the research that has been carried out on that special topic.
• Understand how to critically analyze and conduct research using other resources like peer reviewed articles, books etc., to support your analyses of that topic.
• Ensure that students understand current research about a particular issue in cybercrime especially as cybercrimes are based on new and emerging use of information and communications technology (ICTs).
Your paper should include the following information:
• A brief summary of the chapter
• A thorough analysis and evaluation of the chapter you have chosen based on current literature. What are current scholars saying about this topic? Use at least 5 (current- published 2015 to date, peer reviewed articles in your analysis. Remember you can choose to use as many resources as possible, the more articles you use, the better your analysis. This analysis and evaluation should include:

1. A brief literature review
2. Current policies regarding this special topic
3. What if any laws/policies govern your special topic of choice? Policies could include international policies, consider jurisdiction in your policy analysis. How do other nations control this special area/topic you have chosen?
4. Finally what do you think the future policy implications are, with regards to the information in this chapter? In other words, what policy or policies do you think may evolve from the issues addressed in this chapter? You should use other scholars and current research to inform your policy evaluation.

Paper formatting guidelines
• Use APA for citation, format and referencing, and for overall writing style
• Paper length – minimum 5 pages but no more than 10 pages – double spaced (not counting references and cover page)
• Minimum 5 peer reviewed articles properly cited and referenced using APA
• Peer reviewed articles used for the analysis have to be current, published from 2010 to date (no articles published before 2010)
• Check you plagiarism report and resubmit to avoid issues. You have three attempts to submit.

Assignment Prompt: Policy Analysis Paper
Objective:
The purpose of this assignment is to critically analyze a health policy at the local, state, or federal
level and provide recommendations based on your evaluation. You will explore how this policy
impacts clinical practice and make connections between policy and pragtice in nursing.
Assignment Instructions:
1. Select a Health Policy:
Choose a health policy that has been enacted at the local, state, or federal level. The policy
should be relevant to healthcare delivery, nursing practice, or public health.
2. Analyze and Evaluate the Policy:
Provide a thorough analysis of the health policy, examining its purpose, implementation,
and impact on heathcare delivery or outcomes. Consider the policy’s implications for
nursing practice and the healthcare system as ?.whole.
Application of Health Policy in Clinical Practice:
Discuss how the selected policy can be applied or is being applied in clinical practice. How
does the policy influence clinical decision-making, patient care, or healthcare delivery in
your area of practice?
4. Recommendations Based on Analysis:
Based on your evaluation of the policy, provide recommendations for improvement or
changes. These recommendations should be evidence-based and consider how the policy
could better support healthcare outcomes or nursing practice.
5. Paper Structure:
• Introduction: Provide an overview of the health policy and its relevance.
• Body: Conduct the policy analysis, application to practice, and provide
Conclusion: Summarize your key findings and insights from the analysis.
Assignment Requirements:
• Maximum 5 pages (not including the title and reference pages).
• Use APA 7th edition formatting
incude atleast scholarheret

Develop a 3-4 page preliminary care coordination plan for a selected health care problem. Include physical, psychosocial, and cultural considerations for this health care problem. Identify and list available community resources for a safe and effective continuum of care.
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Introduction
The first step in any effective project is planning. This assessment provides an opportunity for you to strengthen your understanding of how to plan and negotiate the coordination of care for a particular health care problem. Include physical, psychosocial, and cultural considerations for this health care problem. Identify and list available community resources for a safe and effective continuum of care.
NOTE: You are required to complete this assessment before Assessment 4.
Preparation
As you begin to prepare this assessment, you are encouraged to complete the Care Coordination Planning activity. Completion of this will provide useful practice, particularly for those of you who do not have care coordination experience in community settings. The information gained from completing this activity will help you succeed with the assessment. Completing formatives is also a way to demonstrate engagement.
Scenario
Imagine that you are a staff nurse in a community care center. Your facility has always had a dedicated case management staff that coordinated the patient plan of care, but recently, there were budget cuts and the case management staff has been relocated to the inpatient setting. Care coordination is essential to the success of effectively managing patients in the community setting, so you have been asked by your nurse manager to take on the role of care coordination. You are a bit unsure of the process, but you know you will do a good job because, as a nurse, you are familiar with difficult tasks. As you take on this expanded role, you will need to plan effectively in addressing the specific health concerns of community residents.
To prepare for this assessment, you may wish to:
• Review the assessment instructions and scoring guide to ensure that you understand the work you will be asked to complete.
• Allow plenty of time to plan your chosen health care concern.
Instructions
Note: You are required to complete this assessment before Assessment 4.
Develop the Preliminary Care Coordination Plan
Complete the following:
• Select one of the health concerns in the Assessment 01 Supplement: Preliminary Care Coordination Plan [PDF] Download Assessment 01 Supplement: Preliminary Care Coordination Plan [PDF]resource as the focus of your care coordination plan. In your plan, please include physical, psychosocial, and cultural needs.
• Assessment 01 – Preliminary Care Coordination Plan
For this assessment, you will develop a 3–4 page preliminary care coordination plan for a
selected health care problem. Include physical, psychosocial, and cultural considerations for this
health care problem. Identify and list available community resources for a safe and effective
continuum of care.
Before you complete the instructions detailed in the courseroom, first select one of the following
health care problems or issues:
• Domestic Violence
o Physical considerations: Domestic violence can cause physical injuries such as
bruises, broken bones, and head injuries.
o Psychosocial considerations: Domestic violence can cause emotional distress,
anxiety, and depression.
o Cultural considerations: Cultural beliefs and practices may influence an individual’s
willingness to seek help for domestic violence.
o Community resources: Domestic violence hotlines, shelters, and support groups
can provide resources and support for individuals experiencing domestic violence.
• Food Insecurity
o Physical considerations: Food insecurity can cause malnutrition, weight loss, and
other physical health problems.
o Psychosocial considerations: Food insecurity can cause emotional distress,
anxiety, and depression.
o Cultural considerations: Cultural beliefs and practices may influence an individual’s
willingness to seek help for food insecurity.
o Community resources: Food banks, meal delivery programs, and nutrition
education programs can provide resources and support for individuals experiencing
food insecurity.
After you have selected one of the problems/issues from the list above, return to the detailed
instructions in the courseroom to complete your assessment.

• Identify available community resources for a safe and effective continuum of care.
Document Format and Length
• Your preliminary plan should be an APA scholarly paper, 3–4 pages in length.
o Remember to use active voice, this means being direct and writing concisely; as opposed to passive voice, which means writing with a tendency to wordiness.
• In your paper include possible community resources that can be used.
• Be sure to review the scoring guide to make sure all criteria are addressed in your paper.
o Study the subtle differences between basic, proficient, and distinguished.
Supporting Evidence
Cite at least two credible sources from peer-reviewed journals or professional industry publications that support your preliminary plan.
Grading Requirements
The requirements, outlined below, correspond to the grading criteria in the Preliminary Care Coordination Plan Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed.
• Analyze your selected health concern and the associated best practices for health improvement.
o Cite supporting evidence for best practices.
o Consider underlying assumptions and points of uncertainty in your analysis.
• Describe specific goals that should be established to address the health care problem.
• Identify available community resources for a safe and effective continuum of care.
• Organize content so ideas flow logically with smooth transitions; contains few errors in grammar/punctuation, word choice, and spelling.
• Apply APA formatting to in-text citations and references, exhibiting nearly flawless adherence to APA format.
o Write with a specific purpose with your patient in mind.
o Adhere to scholarly and disciplinary writing standards and current APA formatting requirements.
Additional Requirements
Before submitting your assessment, proofread your preliminary care coordination plan and community resources list to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your plan. Be sure to submit both documents.
Portfolio Prompt: Save your presentation to your ePortfolio.
Course Competencies
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
• Competency 1: Adapt care based on patient-centered and person-focused factors.
o Analyze a health concern and the associated best practices for health improvement.
• Competency 2: Collaborate with patients and family to achieve desired outcomes.
o Describe specific goals that should be established to address a selected health care problem.
• Competency 3: Create a satisfying patient experience.
o Identify available community resources for a safe and effective continuum of care.
• Competency 6: Apply professional, scholarly communication strategies to lead patient-centered care.
o Organize content so ideas flow logically with smooth transitions; contains few errors in grammar/punctuation, word choice, and spelling.
o Apply APA formatting to in-text citations and references, exhibiting nearly flawless adherence to APA format.

4050-2

Select a community organization or group that you feel would be interested in learning about ethical and policy issues that affect the coordination of care. Then, develop and record a 10-12-slide, 20-minute presentation, with audio, intended for that audience. Create a detailed narrative script or speakers notes for your presentation, 4-5 pages in length.
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Introduction
This assessment provides an opportunity for you to develop a presentation for a local community organization, which provides an overview of ethical standards and relevant policy issues that affect the coordination of care. Completing this assessment will strengthen your understanding of ethical issues and policies related to the coordination and continuum of care, and will empower you to be a stronger advocate and nursing professional.
Preparation
It would be an excellent choice to complete the Vila Health: Ethical Decision Making activity prior to developing the presentation. The activity provides a helpful update on the ethical principles that will help with success in this assessment.
Scenario
Your nurse manager at the community care center is well connected and frequently speaks to a variety of community organizations and groups. She has noticed the good work you are doing in your new care coordination role and respects your speaking and presentation skills. Consequently, she thought that an opportunity to speak publicly about contemporary issues in care coordination would be beneficial for your career and has suggested reaching out to a community organization or support group to gauge their interest in hearing from you, as a care center representative, on a topic of interest to both you and your prospective audience. You have agreed that this is a good idea and have decided to research a community organization or support group that might be interested in learning about ethical and policy issues related to the coordination of care.
To prepare for this assessment, you may wish to:
• Research your selected community organization or support group.
• Review the Code of Ethics for Nurses With Interpretive Statements and associated health policy issues, specifically, the ACA.
• Review the assessment instructions and scoring guide to ensure you understand the work you will be asked to complete.
• Allocate sufficient time to rehearse your presentation before recording the final version for submission.
Recording Equipment Setup and Testing
Check that your audio speaker and PowerPoint software are working properly. You can record audio directly to your slides, using PowerPoint or other presentation software.
Note: Technical support about the use of PowerPoint, including voice recording and speaker notes, can be found on Campus’s Microsoft Office Software page.
• If using Kaltura, refer to Using Kaltura for directions on recording and uploading your presentation in the courseroom.
Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact DisabilityServices@capella.edu to request accommodations.
Instructions
For this assessment:
• Use the Assessment 02 Supplement: Ethical and Policy Factors in Care Coordination [PDF] Download Assessment 02 Supplement: Ethical and Policy Factors in Care Coordination [PDF]to select the community organization or support group that you plan to address.

Assessment 02 – Ethical and Policy Factors in Care
Coordination
For this assessment, select a community organization or group that you feel would be interested
in learning about ethical and policy issues that affect the coordination of care. Then, develop
and record a 10–12-slide, 20-minute presentation, with audio, intended for that audience.
Create a detailed narrative script or speakers notes for your presentation, 4–5 pages in length.
Before you complete the instructions detailed in the courseroom, first select one of the following
community organizations or groups:
• American Diabetes Association: This organization provides education, support, and
advocacy for individuals with diabetes and their families.
• National Committee for Quality Assurance (NCQA): NCQA is a non-profit
organization that works to improve the quality of healthcare by developing and promoting
evidence-based standards and measures.
After you have selected one of the problems/issues from the list above, return to the detailed
instructions in the courseroom to complete your assessment.

• Develop a PowerPoint with typed speaker notes (the script for your voice recording) and audio voice-over recording, intended for that audience. Video is not required.
Note: PowerPoint has a feature to type the speaker notes directly into the presentation. You are encouraged to use that feature or you may choose to submit a separate document. See Microsoft Office Software for technical support about the use of PowerPoint, including voice recording and speaker notes.
For this assessment, develop your presentation slides and speaker notes, then record your presentation. You are not required to deliver your presentation to an actual audience.
Presentation Format and Length
You may use PowerPoint (recommended) or other suitable presentation software to create your slides and add your voice over. If you elect to use an application other than PowerPoint, check with your faculty to avoid potential file compatibility issues.
Be sure that your slide deck includes the following slides:
• Title slide.
o Presentation title.
o Your name.
o Date.
o Course number and title.
• References (at the end of your presentation).
Your slide deck should consist of 10–12 slides, not including a title and references slide with typed speaker notes and audio voice over. Your presentation should not exceed 20 minutes.
Create a detailed narrative script for your presentation, approximately 4–5 pages in length.
Supporting Evidence
Cite 3–5 credible sources from peer-reviewed journals or professional industry publications to support your presentation. Include your source citations on a references page appended to your narrative script.
Grading Requirements
The requirements outlined below correspond to the grading criteria in the Ethical and Policy Factors in Care Coordination Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed.
• Explain how governmental policies related to the health and/or safety of the community affect the coordination of care.
o Provide examples of a specific policy affecting the organization or group.
o Refer to the assessment resources for help in locating relevant policies.
o Be sure influential policies include the Health Insurance Portability and Accountability Act (HIPPA).
• Identify national, state, and local policy provisions that raise ethical questions or dilemmas for care coordination.
o What are the implications and consequences of specific policy provisions?
o What evidence do you have to support your conclusions?
• Assess the impact of the code of ethics for nurses on the coordination and continuum of care.
o Consider the factors that contribute to health, health disparities, and access to services.
o Consider the social determinants of health identified in Healthy People 2020 as a framework for your assessment.
o Provide evidence to support your conclusions.
• Communicate key ethical and policy issues in a presentation affecting the coordination and continuum of care for a selected community organization or support group. Either speaker notes or audio voice-over are included for a proficient score; both speaker notes and the audio voice over are included for a distinguished score.
o Present a concise overview.
o Support your main points and conclusions with relevant and credible evidence.
Additional Requirements
Before submitting your assessment, proofread your presentation slides and speaker notes to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your presentation.
Portfolio Prompt: Save your presentation to your ePortfolio. Submissions to the ePortfolio will be part of your final Capstone course.
Context
As coordinators of care, nurses must be aware of the code of ethics for nurses and health policy issues that affect the coordination of care within the context of the community. To help patients navigate the continuum of care, nurses must be proficient at interpreting and applying the code of ethics for nurses and health policy, specifically, the Affordable Care Act (ACA). Being knowledgeable about ethical and policy issues helps ensure that care coordinators are upholding ethical standards and navigating policy issues that affect patient care.
Course Competencies
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
• Competency 4: Defend decisions based on the code of ethics for nursing.
o Assess the impact of the code of ethics for nurses on the coordination and continuum of care
• Competency 5: Explain how health care policies affect patient-centered care.
o Explain how governmental policies related to the health and/or safety of a community affect the coordination of care.
o Identify national, state, and local policy provisions that raise ethical questions or dilemmas for care coordination.
• Competency 6: Apply professional, scholarly communication strategies to lead patient-centered care.
o Communicate key ethical and policy issues in a presentation affecting the coordination and continuum of care for a selected community organization or support group, using PowerPoint or other appropriate software. Both speaker notes and audio voice-over are included.

4050-2

Select a community organization or group that you feel would be interested in learning about ethical and policy issues that affect the coordination of care. Then, develop and record a 10-12-slide, 20-minute presentation, with audio, intended for that audience. Create a detailed narrative script or speakers notes for your presentation, 4-5 pages in length.
Collapse All
Introduction
This assessment provides an opportunity for you to develop a presentation for a local community organization, which provides an overview of ethical standards and relevant policy issues that affect the coordination of care. Completing this assessment will strengthen your understanding of ethical issues and policies related to the coordination and continuum of care, and will empower you to be a stronger advocate and nursing professional.
Preparation
It would be an excellent choice to complete the Vila Health: Ethical Decision Making activity prior to developing the presentation. The activity provides a helpful update on the ethical principles that will help with success in this assessment.
Scenario
Your nurse manager at the community care center is well connected and frequently speaks to a variety of community organizations and groups. She has noticed the good work you are doing in your new care coordination role and respects your speaking and presentation skills. Consequently, she thought that an opportunity to speak publicly about contemporary issues in care coordination would be beneficial for your career and has suggested reaching out to a community organization or support group to gauge their interest in hearing from you, as a care center representative, on a topic of interest to both you and your prospective audience. You have agreed that this is a good idea and have decided to research a community organization or support group that might be interested in learning about ethical and policy issues related to the coordination of care.
To prepare for this assessment, you may wish to:
• Research your selected community organization or support group.
• Review the Code of Ethics for Nurses With Interpretive Statements and associated health policy issues, specifically, the ACA.
• Review the assessment instructions and scoring guide to ensure you understand the work you will be asked to complete.
• Allocate sufficient time to rehearse your presentation before recording the final version for submission.
Recording Equipment Setup and Testing
Check that your audio speaker and PowerPoint software are working properly. You can record audio directly to your slides, using PowerPoint or other presentation software.
Note: Technical support about the use of PowerPoint, including voice recording and speaker notes, can be found on Campus’s Microsoft Office Software page.
• If using Kaltura, refer to Using Kaltura for directions on recording and uploading your presentation in the courseroom.
Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact DisabilityServices@capella.edu to request accommodations.
Instructions
For this assessment:
• Use the Assessment 02 Supplement: Ethical and Policy Factors in Care Coordination [PDF] Download Assessment 02 Supplement: Ethical and Policy Factors in Care Coordination [PDF]to select the community organization or support group that you plan to address.

Assessment 02 – Ethical and Policy Factors in Care
Coordination
For this assessment, select a community organization or group that you feel would be interested
in learning about ethical and policy issues that affect the coordination of care. Then, develop
and record a 10–12-slide, 20-minute presentation, with audio, intended for that audience.
Create a detailed narrative script or speakers notes for your presentation, 4–5 pages in length.
Before you complete the instructions detailed in the courseroom, first select one of the following
community organizations or groups:
• American Diabetes Association: This organization provides education, support, and
advocacy for individuals with diabetes and their families.
• National Committee for Quality Assurance (NCQA): NCQA is a non-profit
organization that works to improve the quality of healthcare by developing and promoting
evidence-based standards and measures.
After you have selected one of the problems/issues from the list above, return to the detailed
instructions in the courseroom to complete your assessment.

• Develop a PowerPoint with typed speaker notes (the script for your voice recording) and audio voice-over recording, intended for that audience. Video is not required.
Note: PowerPoint has a feature to type the speaker notes directly into the presentation. You are encouraged to use that feature or you may choose to submit a separate document. See Microsoft Office Software for technical support about the use of PowerPoint, including voice recording and speaker notes.
For this assessment, develop your presentation slides and speaker notes, then record your presentation. You are not required to deliver your presentation to an actual audience.
Presentation Format and Length
You may use PowerPoint (recommended) or other suitable presentation software to create your slides and add your voice over. If you elect to use an application other than PowerPoint, check with your faculty to avoid potential file compatibility issues.
Be sure that your slide deck includes the following slides:
• Title slide.
o Presentation title.
o Your name.
o Date.
o Course number and title.
• References (at the end of your presentation).
Your slide deck should consist of 10–12 slides, not including a title and references slide with typed speaker notes and audio voice over. Your presentation should not exceed 20 minutes.
Create a detailed narrative script for your presentation, approximately 4–5 pages in length.
Supporting Evidence
Cite 3–5 credible sources from peer-reviewed journals or professional industry publications to support your presentation. Include your source citations on a references page appended to your narrative script.
Grading Requirements
The requirements outlined below correspond to the grading criteria in the Ethical and Policy Factors in Care Coordination Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed.
• Explain how governmental policies related to the health and/or safety of the community affect the coordination of care.
o Provide examples of a specific policy affecting the organization or group.
o Refer to the assessment resources for help in locating relevant policies.
o Be sure influential policies include the Health Insurance Portability and Accountability Act (HIPPA).
• Identify national, state, and local policy provisions that raise ethical questions or dilemmas for care coordination.
o What are the implications and consequences of specific policy provisions?
o What evidence do you have to support your conclusions?
• Assess the impact of the code of ethics for nurses on the coordination and continuum of care.
o Consider the factors that contribute to health, health disparities, and access to services.
o Consider the social determinants of health identified in Healthy People 2020 as a framework for your assessment.
o Provide evidence to support your conclusions.
• Communicate key ethical and policy issues in a presentation affecting the coordination and continuum of care for a selected community organization or support group. Either speaker notes or audio voice-over are included for a proficient score; both speaker notes and the audio voice over are included for a distinguished score.
o Present a concise overview.
o Support your main points and conclusions with relevant and credible evidence.
Additional Requirements
Before submitting your assessment, proofread your presentation slides and speaker notes to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your presentation.
Portfolio Prompt: Save your presentation to your ePortfolio. Submissions to the ePortfolio will be part of your final Capstone course.
Context
As coordinators of care, nurses must be aware of the code of ethics for nurses and health policy issues that affect the coordination of care within the context of the community. To help patients navigate the continuum of care, nurses must be proficient at interpreting and applying the code of ethics for nurses and health policy, specifically, the Affordable Care Act (ACA). Being knowledgeable about ethical and policy issues helps ensure that care coordinators are upholding ethical standards and navigating policy issues that affect patient care.
Course Competencies
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
• Competency 4: Defend decisions based on the code of ethics for nursing.
o Assess the impact of the code of ethics for nurses on the coordination and continuum of care
• Competency 5: Explain how health care policies affect patient-centered care.
o Explain how governmental policies related to the health and/or safety of a community affect the coordination of care.
o Identify national, state, and local policy provisions that raise ethical questions or dilemmas for care coordination.
• Competency 6: Apply professional, scholarly communication strategies to lead patient-centered care.
o Communicate key ethical and policy issues in a presentation affecting the coordination and continuum of care for a selected community organization or support group, using PowerPoint or other appropriate software. Both speaker notes and audio voice-over are included.

Examining Zora Neale Hurston’s Work

Instructions for the Short Response Paper:

Write a 2-3 page essay responding to “The Sweat” by Zora Neale Hurston. Using reader response critical theory, provide your opinion on the work’s strengths and/or shortcomings. This short paper will demonstrate that you have internalized and understood Hurston’s work and that you can summarize the material and substantiate your reaction to it. In addition to your response on Hurston’s work, synthesize a main topic in your response with a similar topic in “Bullet in the Brain.”

What you should include:

• An introduction- You should discuss one specific part of the story that drew your interest and summarize the material.
• Your short response paper can be centered around key important ideas highlighted in the work. Use direct quotations from the work.
• A body – Write a clear and organized reaction to this work. Consider how the works are from two different literary time periods. What aspects of the time period help shape the style, tone, and dialogue of the stories? How are the stories related to real-life families, your own life, and/or society?
• Brainstorm and discuss, briefly, a similar topic in Wolff’s piece and explain how it contributes to your overall interpretation of Hurston’s work.
• Evaluate the merit of the work, its strengths and weaknesses, and its completeness or lack thereof.
• A Conclusion – Specify whether you would recommend this story to others and why. How can it influence other readers?

What to Avoid:

• Plagiarism.
• Misuse of AI/Not disclosing the use of AI
• Writing a chronological summary of the work.
• Writing a thesis paper. This is not an argumentative essay, and it goes beyond stating and proving a point.
• Writing general opinions or opinions that are not substantiated by evidence from the text.
• Repetitiveness

Submission Instructions:

• The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspellings.
• The paper should be formatted per the current MLA and 2-3 pages in length.

MBA 504 Module Eight Excel Workbook Guidelines and RubricOverview

A dashboard is a collection of charts and analyses. Executive dashboards play a significant role in business intelligence. They provide vital information at a glance and a deeper understanding of an organization’s current situation. Dashboards are used as a point in time, a high-level view of a business or organization.

In this scenario, you will continue to work as a consultant trainee with the TC Ice Cream management team. The team has requested that you create a dashboard so leadership can effectively and efficiently have key insights about their sales revenue. Remember that TC Ice Cream is interested in whether specific trends are identified that can help grow its business through improved operations and sales. You are required to identify three key charts and a regression for presenting your analysis. The dashboard should depict clear insights from your analysis and findings.

Prompt

Specifically, you must address the following rubric criteria:

1. Identify key charts for the dashboard.
   • Use your completed worksheets in the TC Ice Cream Excel Workbook to complete this step.
   • Identify three charts that you created in previous modules to include in your dashboard.
2. Create key slicers for the dashboard.
   • Use the “Dashboard” sheet to create the dashboard.
   • You should have three slicers for the dashboard that interact with the three charts on the dashboard sheet.
   • The slicers will enable the dashboard user to filter (slice) the data by date and flavor.
3. Identify a key regression for the dashboard.
   • Use your completed worksheets in the TC Ice Cream Excel Workbook to complete this step.
   • Identify one regression that you created in previous modules to include in your dashboard.
4. Create a table that summarizes the regression models created in previous modules.
   • The table should show your dependent variable, independent variable(s), the linear regression formula, p values for the independent variable, and R2.
   • The table should consist of all five regression models created.
   • You do not need to paste the entire output of the regression models.
5. Create a dashboard that includes the following:
   • Three key charts identified from previous modules
   • One table that summarizes the identified regression from previous modules
   • Slicers that interact with the three key charts on the dashboard sheet
   • A header and title
6. Create a PowerPoint Presentation to explain why you chose the identified charts and regression, including key visualizations and analysis to support your answers.
   • Using the three charts you created in the dashboard, along with the slicers, display the charts summarizing your specific division and flavors you have used throughout the modules.
   • Display the regression table and provide a high-level analysis. Which of the regression models have a greater impact on the quantity sold variable for the division and flavors used throughout the modules?

What to Submit

• TC Ice Cream Excel Workbook: Submit the TC Ice Cream Excel Workbook. For this assignment, work should be completed in the “Dashboard” sheet. Do not remove any sheets from the workbook.
• PowerPoint Presentation: Submit a PowerPoint presentation using the Module Eight PowerPoint Template. If references are included, they should be cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.