Create a marketing campaign that applies to your current or former company/business/organization.
• Utilize information from the Market Research Project.
• Develop a plan of action for implementation of a marketing campaign.
• Include a minimum of 15 references. (Different from the Market Research Project!)
• Utilize the Marketing Campaign Project Template.
• A minimum of 1 FULL page, minimum, 1-inch margins, double spaced, 12 pt. font per area.
• The originality report will not exceed 15%. Credit will not be given for a higher %.
THE MARKETING CAMPAIGN PROJECT WILL CONSIST OF:
Cover Page
Definition of the Problem
• Define and explain the problem that you want to focus on and solve.
Target Market/Audience
• Define and explain the target market/audience that applies to the problem.
Communication Objectives
• What objective(s) is the company/business/organization communicating?
The Message
• What is the message(s) that the company/business/organization wants to send?
• What it is that the company/business/organization wants to do, say, etc.?
o Think of the AIDA model (Attention, Interest, Decision, Action)
Communication Channels
• Personal – explain the channels that are more personal in nature
• Nonpersonal – media (print, broadcast, online, display)
Message Source(s)
• What source(s) does the company/business/organization want to use?
o (Celebrities, living personalities, symbols, animated animals, characters, cartoon characters,
animals, etc.)
Potential Outcomes
• What are potential outcomes of this campaign?
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