MHS5010 Capella Texas Tech University Health Sciences Center TWOS Analysis
Common Strategies and Goals Health Care Organizations Develop and Monitor
Prepare a SWOT matrix summarizing a healthcare organization’s threats, opportunities, weaknesses, and strengths. Then, write a 4–5 page analysis highlighting key findings from the TOWS matrix. Finally, create a 1–2 page draft strategic plan that describes four strategies for the organization to pursue, based on your findings from the first two assessments.
Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.
An essential element in evaluating a health care organization’s overall strategy entails examining the company’s resources and competitive capabilities. Are they sufficient to allow the organization to pursue the best market opportunities, while minimizing external threats?
The most widely used tool in conducting this evaluation is a TOWS matrix. A well-executed TOWS analysis provides the basis for crafting the organization’s strategic plan. A key difference needs to be addressed here. SWOT (strengths, weaknesses, opportunities, and threats) analysis has been a popular way to display pertinent external issues and internal strengths and weaknesses. This type of analysis involves listing the organization’s strengths and weaknesses and perceived external opportunities and threats. SWOT, however, does not provide much insight into what strategy decisions might result from the list of strengths and weaknesses and opportunities and threats. As a result, the TOWS matrix (threats, opportunities, weaknesses, and strengths) was developed to provide a better way to develop and evaluate specific adaptive strategic alternatives.
This assessment provides an opportunity for you to complete a TOWS matrix and corresponding analysis, as well as draft a high-level strategic plan based on your TOWS matrix.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
- Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
- Competency 2: Develop a strategic organizational plan that provides human and financial resources to support targeted organizational outcomes.
- Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
- Competency 4: Communicate in a manner that is scholarly professional, and consistent with expectations for professionals in health care administration.
- Incorporate methodologies from the knowledge-economy management approach in a strategic plan.
- Integrate recent strategy management research findings into a strategic plan.
- Synthesize operational and financial components into a strategic planning process.
- Determine the organizational structure that best facilitates a chosen strategy.
- Create a clear, concise, well-organized, and professional TOWS matrix analysis and strategic plan draft.
- Apply proper APA formatting and style guidelines to citations and references.
I have attached the previous assignment, and additional material
Common Strategies and Goals Health Care Organizations Develop and Monitor
Use this document to guide your analysis of the TOWS results for your selected health care organization.
- Strategy: Enhance health information technology processes within the organization.
Corresponding goals to support the strategy:
- Identify potential EHR systems to integrate into the facility.
- Install and train staff on the selected EHR system.
- Identify novel practices and systems for installation or conversion.
- Strategy: Improve the patient (customer service) experience.
Corresponding goals to support the strategy:
- Decrease patient wait times for inpatient and outpatient visits, procedures, et cetera.
- Integrate a customer experience survey.
- Initiate and develop proactive patient contact.
- Strategy: Maximize patient safety while minimizing employee workplace injuries and illnesses. Corresponding goals to support the strategy:
- Reduce medication errors.
- Increase employee safety training.
- Reduce mistakes made during surgical procedures.
- Strategy: Strengthen the organization’s value to the community by reducing health disparities. Corresponding goals to support the strategy:
- Enhance service delivery to the community.
- Meet community defined needs.
- Perform community health assessments to better examine community health diseases.
Prepare a SWOT matrix summarizing a healthcare organization’s threats, opportunities, weaknesses, and strengths
**TOWS Matrix Analysis**
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**TOWS Matrix:**
| **Strengths (S)** | **Weaknesses (W)** |
|——————-|——————–|
| – High patient satisfaction ratings. | – Limited financial resources. |
| – Strong brand recognition in the community. | – Aging infrastructure and equipment. |
| – Skilled and dedicated workforce. | – Lack of diversity in revenue streams. |
| **Opportunities (O)** | **Threats (T)** |
|———————-|——————|
| – Growing demand for telehealth services. | – Increasing competition from other healthcare providers. |
| – Expansion opportunities in neighboring regions. | – Changes in healthcare regulations. |
| – Advances in medical technology. | – Economic instability affecting funding sources. |
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MHS5010 Capella Texas Tech University Health Sciences Center TWOS Analysis
**Analysis:**
- **Strengths-Opportunities (SO) Strategies:**
– **Leverage Brand Recognition for Expansion:** Utilize strong brand recognition to explore expansion opportunities in neighboring regions, tapping into the growing demand for telehealth services.
– **Invest in Telehealth Services:** Allocate resources to invest in telehealth infrastructure and services to meet the growing demand and capitalize on technological advancements.
- **Strengths-Threats (ST) Strategies:**
– **Strategic Partnerships for Competitive Advantage:** Leverage high patient satisfaction ratings and skilled workforce to form strategic partnerships with other healthcare providers, mitigating the threat of increasing competition.
– **Diversification of Revenue Streams:** Utilize strong brand recognition to explore diversified revenue streams, reducing dependence on traditional funding sources and mitigating the impact of economic instability.
- **Weaknesses-Opportunities (WO) Strategies:**
– **Infrastructure Modernization for Expansion:** Address aging infrastructure and equipment to better capitalize on expansion opportunities in neighboring regions and advancements in medical technology.
– **Financial Resource Allocation for Technological Investments:** Overcome limited financial resources by prioritizing investments in medical technology to better meet the growing demand for telehealth services.
- **Weaknesses-Threats (WT) Strategies:**
– **Regulatory Compliance Focus:** Prioritize regulatory compliance efforts to mitigate the impact of changes in healthcare regulations on aging infrastructure and equipment.
– **Strategic Resource Allocation for Competitive Positioning:** Allocate resources strategically to address weaknesses and mitigate threats, focusing on areas such as infrastructure modernization and workforce development.
—
**Draft Strategic Plan:**
**1. Regional Expansion and Telehealth Investment:**
– Objective: Expand into neighboring regions and invest in telehealth infrastructure and services.
– Actions: Conduct market analysis, secure funding for expansion and telehealth investment, and develop strategic partnerships.
– Timeline: Initiate market analysis within three months, begin expansion within six months.
**2. Strategic Partnerships and Revenue Diversification:**
– Objective: Form strategic partnerships with other healthcare providers and diversify revenue streams.
– Actions: Identify potential partners, negotiate agreements, and explore alternative revenue sources.
– Timeline: Identify potential partners within three months, finalize agreements within six months.
**3. Infrastructure Modernization and Technology Investment:**
– Objective: Modernize aging infrastructure and equipment and invest in medical technology.
– Actions: Assess infrastructure needs, secure funding for modernization and technology investment, and implement upgrades.
– Timeline: Complete infrastructure assessment within three months, begin modernization within one year.
**4. Regulatory Compliance and Resource Allocation:**
– Objective: Ensure regulatory compliance and strategically allocate resources to address weaknesses and threats.
– Actions: Prioritize regulatory compliance efforts, allocate resources strategically, and monitor external environment for changes.
– Timeline: Implement compliance measures within three months, ongoing monitoring and resource allocation.
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**Conclusion:**
The TOWS matrix analysis has provided valuable insights into the strategic positioning of the healthcare organization, identifying key strategies to capitalize on strengths, address weaknesses, leverage opportunities, and mitigate threats. The draft strategic plan outlines actionable initiatives to drive organizational growth, enhance operational effectiveness, and maintain competitiveness in a dynamic healthcare environment. Implementation of these strategies will require collaborative efforts, strategic resource allocation, and a commitment to continuous improvement.
MHS5010 Capella Texas Tech University Health Sciences Center TWOS Analysis
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