Watch the videos for Nike and Vans below. Pay close attention to who you think the target markets are for each of these videos. Are they the same or different? If same, how so? If different, how so?
Based on these videos and your experience with both brands discuss:
Who are Nike’s target markets? List at least 3 markets
Pick one of your markets from Q1 (above) and identify the geographic, demographic, psychographic, and behavioristic characteristics for one of these markets.
Come up with a creative name for this market and develop a profile for the market. Who is this person? Paint a picture…if you had to film a commercial of this person what would they be doing? Who would they be? (minimum 3 sentences)
Who are Van’s target markets? List at least 3 markets.
Pick one of your markets from Q4 above and identify the geographic, demographic, psychographic, and behavioristic characteristics for one of these markets.
Come up with a creative name for this market and develop a profile for the market. Who is this person? Paint a picture…if you had to film a commercial of this person what would they be doing? Who would they be? (minimum 3 sentences)
Based on your market segmentation analysis (above) will the same marketing strategies employed to sell Nike products work for Vans (and vice versa)? Both are shoe brands. Why or why not? (minimum 3 sentences)
Please number your responses, spell check and use good grammar. Please use textbook references and page numbers to support your answers. Do not copy content from outside sources or use AI without listing your sources. Click hereLinks to an external site. for a Vans commercial. More videos if you interested in history and background:
Assignment Two Watch the video about Best Buy below. Then respond to the following questions :
What is “customer centricity” as adopted by Best Buy? What is another business that you frequent that utilizes the same idea of “customer centricity”? How? Minimum of 4 sentences.
What type of shopping decisions happens at Best Buy (routinized, extended…)? Defend your answer. Minimum of three sentences. What type of Situational Forces apply to women shoppers at Best Buy? List at least three and explain. What type of Psychological Forces apply to women shoppers at Best Buy? List at least three and explain.
What type of Social Influences apply to women shoppers at Best Buy? List at least three and explain.
Given the growth in online retailing, do you think an in-person salesperson is an important response to understanding consumer behavior? Why or why not? Minimum of three sentences. Please number your responses, spell check, and use good grammar. Include a minimum of two textbook references with page numbers in your response. Play media comment.
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